14 Jan 2011


Okay, I admit it. im rubbish at blogging. Hopefully I will sort it out and start blogging at least monthly/weekly...daily? unlikely.

Since late last year I have been Micro blogging on Twitter...which I love. I love clicking on the links to pictures, photos, and websites. I love sending links and seeing the hits to my website rise! Its great fun. If you haven't joined...DO IT! and follow me @emilythepemily

Twitter is not only he lazy man's blog, but its also great for networking. I have some great responses to my products. Some feature, sales and even some future stockists!

This great blog  http://stylishkidsinriot.com/wordpress/ responded to my tweets by featuring me in their "Trendy as hell. Bilingual (German & English) Blogzine. Born in Berlin. We are known for our vibrant coverage of music, fashion, culture and lifestyle from cities like London, Berlin, New York, Vienna, L.A. and beyond."

I had a great time answering the questions they asked me and I think the outcome of this exiting opportunity is fab! 

London Based Designer Emily Boyd launched her own LabelEmilythepemily last year. Since them she produced loads of Shirts out of her Living Room. The former Alexander McQueen Intern about Fashion Design, Plain White T-Shirts, her love four moustaches and more.
Images by EmilythePemily
What is the meaning of “EmilyThePemily”?
Emilythepemily is a name my father used to call me. I thought the name was rather quirky so decided to use it as my business name.
When did you start with Illustration and Design?
I’ve been into art and design since I was a child; I studied a Degree in Illustration in 2004 and a post graduate certificate in 2009 and I developed the skills and confidence to set up emilythepemily in 2010.
Your Logos includes a Moustache which is beside the Triangle one of the most thing things at Hipster T-Shirts, Tumblr and so on. So what does this Moustache mean for you?
It’s hard to say really. I absolutely love British culture. I love the tea drinking, the Royalty, the proverbs and the weather. The moustache is an ode to British eccentricity; it is also a cloud and therefore represents the weather. I could make out it was very meaningful but really it’s just a bit of fun.
You are still working from home. How hard is it to produce that amounts of T-Shirts with Screen Ink printing?
Even I can’t quite believe I actually do everything from my living room. The process is really easy and once I get going I could print forever. The downside to printing at home is not being able to make a mess (because I rent) but at the same time not being able to keep it messy. Each printing session has to be cleared up so I can have a normal home. My plan for the future is to have my very own studio space.
What are your primary ways of distribution?
When I first started out I attended a lot of craft/designer markets. The markets were really good for meeting my customers. I learned so much about what people wanted and the way people shopped. Producing each t-shirt colour, in each design, in every possible size and trekking across London to sit on a cold stall all day soon took its toll. I decided to change my marketing strategy and stand all day at trade shows where shops would buy 20 t-shirts in one go.
And where do you buy in the T-Shirts?
When I first started out I used plain and simple white t-shirts from wholesale websites. These days I have a much more considered approach to the products I use. I still use plain white t-shirts but have a considered approach to where they come from and what effect they have on the cotton industry. My new, un-launched range also focuses on fashion lead shapes too.
What are the things that inspire you?
1.I’m from a fine art background so artists such as Andy Warhol, Jean-Michel Basquiat, David Hockney, Peter Blake will always inspire me.
2.Music Subgenres such as Mod, Rockabilly, punk, beatnik, grunge, and Britpop.
3. Handmade image making processes such as mono printing, etching etc
4. and the BIG one…Britishness. I think even if I wasn’t British I’d be intrigued.
Do you have some daily Blog reads?
http://www.lovefromhettyanddave.blogspot.com/ The maker of brilliant leather jewelry.
http://bfrmag.blogspot.com(sir) Robert Ryan’s unheard of (but watch this space) daughter
http://facehunter.blogspot.com/ My nosey people watching neurosis medication
http://lookbook.nu/ my second dose of medication.
What is your personal Style?
I genuinely don’t have one. I am quite tall (5ft 10inch) and wide (uk14) so I spend my time trying not to look tall and wide. Fashion is a way of expressing one’s self; therefore because I don’t feel the same every day, I don’t look the same every day. I wear whatever I can get away with, being so tall and wide.
And favourite Fashion Designer?
Fashion designers are followers, the real trendsetters are musicians; they are responsible for starting movements and, in turn, inspiring fashion. People such as Elvis, Velvet Underground, Led Zeppelin, The Who, Nirvana, Blur, The Strokes, The Libertines, and The Horrors have inspired subcultures that have influenced me the most.
There are shops like Dwanda or Etsy who have many people selling their goods. How was it for you to get attention at the beginning, before the label took off? Was it all about the Web?
I think Etsy is the best thing since sliced bread. Sure, at the beginning I did feel like I was a tiny fish in a huge ocean, buts it’s all about accurate tagging. The web has been the most important tool for me. Twenty years ago, before the internet, I doubt emilythepemily could have existed; thankfully the internet does exist, therefore I make full use of it. Along with Etsy, Twitter and my Blog have been really useful tools I use to let people know whats going on.
You worked as an intern for Alexander McQueen. How was the experience for you there?
If I’m honest it was AWFUL. However, I maintain it was one of the most important, life changing experiences of my life. If it wasn’t for that internship, ‘Emilythepemily’ wouldn’t exist. I hated every second I was there because I was told what to do, how to do it, on what paper, with what pen. I had no creative control over anything I did and I quickly realized that if I continued to pursue a career in design or fashion I’ll never have creative control again. So I set up ‘Emilythepemily’
What do you think about him committing suicide?
He was obviously a troubled person with many demons he never overcame. I may not agree with the way he ran his studio or his brand but suicide is a desperate and tragic way to go.
And what are your plans for 2011? 
2011 brings new designs, new shapes, new products, new stock lists. Hopefully an amalgamation of all the lessons I learned in 2010.
Beyond 2011 I hope to own a shop that sells other brands that I love… oh and cream teas!

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