29 Jan 2011

I was reading the paper last week...

... which I never do, but I was waiting for someone. I got a little bit inspired by this little poem (at the bottom of the first pic and the top of the second)  about a grave yard .

how lovely to think of going to a paradise via a graveyard rather than the thought that a grave yard is a final resting place. I don't know why I thought it was so nice. I must be going crazy in this seaside town. It must be the sea air.

...then outside my coffee shop was a for sale sign outside and AMAZING old post office!
I want, I want. I'd love to sell my stuff and other peoples stuff and run workshops on printing and other exiting stuff!

then I went to the beach and thought how lucky I was not to be on my way to paradise, by way of Kensal Green and how luck I was not to be working on a Sunday. 

22 Jan 2011

Shes called Claire and Brighton Fashion Week

A couple of weeks ago I got contacted out of the blue by this wonderfully creative lady Claire asking to me for a cup of tea and a chat about my work. Of course I accepted because tea and talking are the best inventions EVER!

We met at such a cool, tiny tea shop that I'd never even been to (embarrassingly it was literally around the corner, and I was late too) and we talked about me (which I hate) and then about her really interesting blog. The thing I like about claire is that she loves tea (and want to set up a tea shop...just like me) , she's a great flatterer (complements on my creations a plenty) and she was wonderfully tall. I know that sounds odd, but its so rare to find another tall lady in the world!  Im 5ft 10 and all my friend are of a 'normal' hight meaning I have to bend down to hear them. (maybe this is a slight exaggeration, but you get the jist! )

The thing that makes her stand out from the crowd, apart from being a novelist, a writer for Brighton Fashion Week, a photographer, professional tea drinker and cake baker extraordinaire, but she is also the  famous face of the brilliant http://shescalledclaire.blogspot.com where she's set herself  the challenge of wearing something vintage everyday for a whole year and showing the world the results. Genius! Why didn't I think of that? 

This is the interview...Please don't let my face put you off!

BFW meets Emily the Pemily

This week Claire from Brighton Fashion Week met up with local t-shirt designer Emily the Pemily in the cutest of tea shops to discuss the cutest of t-shirt designs. Sometimes fashion can get a bit too serious for my liking so I was absolutely delighted when I stumbled across this designer. We spend so much time trying to be 'on trend' or 'fashion forward' that we forget to just have a bit of fun with our outfits. Why can't we just take all our favourite things and add them to our clothes? For instance my outfits would be dripping with cups of tea, biscuits, a splash of the Royal Family and a shed load of floral prints. Luckily for me this Brighton designer encapsulates most of those things and many more.
“We spend so much time trying to be 'on trend' or 'fashion forward' that we forget to just have a bit of fun with our outfits”
(Meet Emily from Emily the Pemily)
CC:  Why the name Emily the Pemily?
EP: It was a nickname my Dad gave me when I was little and it just stuck.
CC: What's the inspiration behind your designs?
EP: The Royal family, Drinking tea. Britishness
CC: Favourite artist/illustrator?
EP: David Hockney's life drawings are beautiful. Andy Warhol's ink drawings. Yes they may be chiche but I love them.
CC: Favourite Brighton Haunt?
EP : Boy Parker, a shop in the Laines who have just taken on my designs are a bit fabulous. Boxbird Gallery in Hove is also a particular favourite of mine.
CC: What gives Emily the Pemily the edge on other designers?
EP: One things I've learnt from interning at big fashion houses over the years is that their designs really lose that personal touch the bigger the company gets. That's why I make sure I hand print and hand wrap each design I make myself. I want to make sure they get to people in perfect condition and I will strive to continue to do this going forward. I think that's really important.
 ('AMOR Moustache')
CC: Style Icon?
EP: Alexa Chung. I'd love to be her for a day.
CC: How would you describe your style?
EP: My style totally depends on the day. Its pretty rock n roll. One day I could be in a band t-shirt and the next day I could be in a vintage dress.
CC: Who are your Stockists? 
EP: Rokii in EP - Portsmouth, 5 Lock Clothing stores across the country, Boy Parker in Brighton, Forty Five in Plymouth and online on Etsy, Folksy and my own website.
CC: What would you be lost without?
EP: A pen and the Internet.
('Dieu et Mon Droit')
CC: Favourite piece in your wardrobe?
EP: Some gold and black brogues I bought from a shop in Brick Lane for £12. I love them so much.
CC: What makes you smile?
EP: My husband or Peter Sellers. He's pretty funny. I also find people having their chair pulled away from them very funny. Wrong, yes. But very funny.
CC: What's your favourite design?
EP: It has to be the t-shirt with a woman drinking tea. I call her Deirdre.
CC: What's next for Emily the Pemily?
EP: Launch into high street shops, design a new t-shirt shape and expand into upholstery.
CC: If you could have any celeb wear your designs who would it be and why?
EP: Alexa Chung and Kate Moss. For obvious reasons.
CC: If you were a piece of clothing what would you be and why?
EP: Pure and simply, a nice frock.
You can find out more about Emily the Pemily and her cracking designs here:www.emilythepemily.co.uk

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Here is the 'she's Called Claire' Feature...

Day 103. Emily the Pemily.

Todays outfit is a cracking one. I'm wearing a t-shirt made by the marvellous Emily the Pemily. I met up with Emily last week for a cuppa and a catch up and you can read the full article on the Brighton Fashion Week website here:


As the sun has finally decided to get its hat on today, I've teamed the tee with a vintage bright green pleated skirt, grey tights and stupidly high stack heels that if I'm honest I struggle to walk in and make me resemble the BFG somewhat. They sure look pretty though...

Anyway, I urge you to look at her lovely creative enterprise that is her blog. So many wonderful clothes, So many great ideas. She should be a stylist if you ask me.


***oh and to thank Claire for the coverage I gave her some stuff and then she went and blogged about it. So now to thank Claire AGAIN this appeal is for her...

#Claire also wants to get on This Morning to talk about her interesting blog so if there is anyone out there who knows anyone who works on this morning...let us know (Let 'US' know because I of course would like to have a feature about me too...

 Ideas for ITV.... 'The Mutual Tweet Appreciation' or 'When Tweeters Meeters' - FOLLOWERS.... any more ideas would be great. 

15 Jan 2011

The most wonderful Brighton Tea rooms

Fancy a proper cup of tea, in a proper china cup in a proper Tea shop?

Me too. So, with my creative ma and pa, we visited this FANTASTIC teashop in the heart of Brighton's Kemp Town. 

'To The Tea Cosy, the eccentric, delightful and quirky Tea Room based in Brighton, known for its Royal Family and British memorabilia.
The Tea Cosy offers delicious home-made Cream Teas, Cakes, Scones, High Teas, Finger Sandwiches, Chutney, Piccalilli, Preserves, an extensive Tea menu, and much more!'

It is everything I've ever wanted from a teashop...The Royal Family, Union Jacks, British Memorabilia, every type of tea in existence,  higgle-de-piggle-de mish-mash of tea cups, saucers, tea pots, sugar cubes, silver spoons, shabby chic table clothes, stools, chairs, sofas, and Home- Made Tea cosys all crammed into a tiny little shop. 

This shop alone makes me want to set up a tea shop even more than ever. It has certainly inspired me to design more stuff that celebrates wonderful British customs. 

14 Jan 2011


Okay, I admit it. im rubbish at blogging. Hopefully I will sort it out and start blogging at least monthly/weekly...daily? unlikely.

Since late last year I have been Micro blogging on Twitter...which I love. I love clicking on the links to pictures, photos, and websites. I love sending links and seeing the hits to my website rise! Its great fun. If you haven't joined...DO IT! and follow me @emilythepemily

Twitter is not only he lazy man's blog, but its also great for networking. I have some great responses to my products. Some feature, sales and even some future stockists!

This great blog  http://stylishkidsinriot.com/wordpress/ responded to my tweets by featuring me in their "Trendy as hell. Bilingual (German & English) Blogzine. Born in Berlin. We are known for our vibrant coverage of music, fashion, culture and lifestyle from cities like London, Berlin, New York, Vienna, L.A. and beyond."

I had a great time answering the questions they asked me and I think the outcome of this exiting opportunity is fab! 

London Based Designer Emily Boyd launched her own LabelEmilythepemily last year. Since them she produced loads of Shirts out of her Living Room. The former Alexander McQueen Intern about Fashion Design, Plain White T-Shirts, her love four moustaches and more.
Images by EmilythePemily
What is the meaning of “EmilyThePemily”?
Emilythepemily is a name my father used to call me. I thought the name was rather quirky so decided to use it as my business name.
When did you start with Illustration and Design?
I’ve been into art and design since I was a child; I studied a Degree in Illustration in 2004 and a post graduate certificate in 2009 and I developed the skills and confidence to set up emilythepemily in 2010.
Your Logos includes a Moustache which is beside the Triangle one of the most thing things at Hipster T-Shirts, Tumblr and so on. So what does this Moustache mean for you?
It’s hard to say really. I absolutely love British culture. I love the tea drinking, the Royalty, the proverbs and the weather. The moustache is an ode to British eccentricity; it is also a cloud and therefore represents the weather. I could make out it was very meaningful but really it’s just a bit of fun.
You are still working from home. How hard is it to produce that amounts of T-Shirts with Screen Ink printing?
Even I can’t quite believe I actually do everything from my living room. The process is really easy and once I get going I could print forever. The downside to printing at home is not being able to make a mess (because I rent) but at the same time not being able to keep it messy. Each printing session has to be cleared up so I can have a normal home. My plan for the future is to have my very own studio space.
What are your primary ways of distribution?
When I first started out I attended a lot of craft/designer markets. The markets were really good for meeting my customers. I learned so much about what people wanted and the way people shopped. Producing each t-shirt colour, in each design, in every possible size and trekking across London to sit on a cold stall all day soon took its toll. I decided to change my marketing strategy and stand all day at trade shows where shops would buy 20 t-shirts in one go.
And where do you buy in the T-Shirts?
When I first started out I used plain and simple white t-shirts from wholesale websites. These days I have a much more considered approach to the products I use. I still use plain white t-shirts but have a considered approach to where they come from and what effect they have on the cotton industry. My new, un-launched range also focuses on fashion lead shapes too.
What are the things that inspire you?
1.I’m from a fine art background so artists such as Andy Warhol, Jean-Michel Basquiat, David Hockney, Peter Blake will always inspire me.
2.Music Subgenres such as Mod, Rockabilly, punk, beatnik, grunge, and Britpop.
3. Handmade image making processes such as mono printing, etching etc
4. and the BIG one…Britishness. I think even if I wasn’t British I’d be intrigued.
Do you have some daily Blog reads?
http://www.lovefromhettyanddave.blogspot.com/ The maker of brilliant leather jewelry.
http://bfrmag.blogspot.com(sir) Robert Ryan’s unheard of (but watch this space) daughter
http://facehunter.blogspot.com/ My nosey people watching neurosis medication
http://lookbook.nu/ my second dose of medication.
What is your personal Style?
I genuinely don’t have one. I am quite tall (5ft 10inch) and wide (uk14) so I spend my time trying not to look tall and wide. Fashion is a way of expressing one’s self; therefore because I don’t feel the same every day, I don’t look the same every day. I wear whatever I can get away with, being so tall and wide.
And favourite Fashion Designer?
Fashion designers are followers, the real trendsetters are musicians; they are responsible for starting movements and, in turn, inspiring fashion. People such as Elvis, Velvet Underground, Led Zeppelin, The Who, Nirvana, Blur, The Strokes, The Libertines, and The Horrors have inspired subcultures that have influenced me the most.
There are shops like Dwanda or Etsy who have many people selling their goods. How was it for you to get attention at the beginning, before the label took off? Was it all about the Web?
I think Etsy is the best thing since sliced bread. Sure, at the beginning I did feel like I was a tiny fish in a huge ocean, buts it’s all about accurate tagging. The web has been the most important tool for me. Twenty years ago, before the internet, I doubt emilythepemily could have existed; thankfully the internet does exist, therefore I make full use of it. Along with Etsy, Twitter and my Blog have been really useful tools I use to let people know whats going on.
You worked as an intern for Alexander McQueen. How was the experience for you there?
If I’m honest it was AWFUL. However, I maintain it was one of the most important, life changing experiences of my life. If it wasn’t for that internship, ‘Emilythepemily’ wouldn’t exist. I hated every second I was there because I was told what to do, how to do it, on what paper, with what pen. I had no creative control over anything I did and I quickly realized that if I continued to pursue a career in design or fashion I’ll never have creative control again. So I set up ‘Emilythepemily’
What do you think about him committing suicide?
He was obviously a troubled person with many demons he never overcame. I may not agree with the way he ran his studio or his brand but suicide is a desperate and tragic way to go.
And what are your plans for 2011? 
2011 brings new designs, new shapes, new products, new stock lists. Hopefully an amalgamation of all the lessons I learned in 2010.
Beyond 2011 I hope to own a shop that sells other brands that I love… oh and cream teas!

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